Featuring casual apparel like hoodies, T-shirts, sweatpants and more, the inclusive collection will drop additional product year round-some curated by the actor himself. Cazzato believes VS&Co-Lab has the potential to “drive economic empowerment for women and people of color.”Įarlier this spring, Victoria’s Secret Pink launched a campaign with its first-ever male brand ambassador, Darren Barnet. The company aims to leverage its customer base to help small businesses while offering shoppers a larger production selection. “VS&Co-Lab evens the playing field for unique brands that speak to the modern consumer.” NEW FRAGRANCE ALL FINE FRAGRANCE CATEGORIES Perfume Rollerballs & Travel Size. Log in / Create account Order Tracking Help.
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Victoria’s Secret has a “responsibility to ensure women can advance and thrive in every aspect of their lives,” Patti Cazzato, the company’s head of emerging business, said. FREE DELIVERY OVER 29 - delivery within 1-2 working days. “We harness cutting edge support technologies in order to blend style and comfort for the fuller figure consumer.” “Our partnership with VS&Co-Lab has strengthened our mission to drive the intimates industry forward through our obsession with continuous innovation,” Kaylin said. The brand’s wire-free bras leverage a patent-pending knit design to support women wearing D+ and larger cup sizes. Helena Kaylin’s intimates brand, MINDD, will also be among the first available to VS&Co-Lab shoppers after the startup starting working with Victoria’s Secret late last year. “VS&Co-Lab’s mission to provide a platform for breakthrough voices, like BFyne, is vital to push forward diverse perspectives.” “In a sea of sameness, it is crucial for any partnership to be with a business that aligns with our values,” Ade said. Victoria’s Secret said it also intends to make similar investments in other diverse brands that offer access to different market segments.Īnother introductory VS&Co-Lab seller is BFyne, a luxury swimwear and lifestyle brand that Nigerian-American designer Buki Ade created with bright colors, artistic silhouettes and meticulous detailing. For Love & Lemons and Frankies Bikinis, in which Victoria’s Secret owns a minority stake, are among the plaform’s inaugural merchants. The platform will launch with 19 brands-75 percent of which are founded, owned or led by women. The VS&Co-Lab represents a significant step in the company’s “evolution” to build strategic business partnerships to complement its own brand, Victoria’s Secret said. The strategy allows retailers to broaden their reach to new consumer groups, capturing sales on products beyond their core assortment. Victoria's Secret delivery anywhere in the world is with Easy-Delivery.VS&Co-Lab follows the launch of similar marketplace initiatives from Macy’s, Walmart and Target, which allow third-party vendors to sell on site. However, Victoria's Secret does not deliver to every country in the world, and you may not be able to enjoy all of these items… But now you have the solution !Įasy-Delivery will deliver and reship your Victoria's Secret parcels anywhere in the world ! Wherever you are, buy on the Victoria's Secret website, we deliver your orders to your home. Revered in the photos and applauded during the fashion show, they perfectly embody the legend of the female divinity.
But why Victoria? The name chosen by Roy Raymond is a reference to Queen Victoria of the United Kingdom and therefore to the historical period of corsets, bustiers and garters that were very fashionable in the 19th century.Īmong the most beautiful models that have represented the brand are Adriana Lima, Alessandra Ambrosio, Gisele Bündchen, Gigi Hadi or Kendall Jenner. This brand was created in 1977 by Roy Raymond. Victoria's Secret is an American brand of lingerie, women's clothing and beauty products.
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